Wal-Mart wars moral populism in the twenty-first century

Wal-Mart wars moral populism in the twenty-first century

Wal-Mart is America's largest retailer. The national chain of stores is a powerful stand-in of both the promise and perils of free market capitalism. Yet it is also often the target of public outcry for its labor practices, to say nothing of class-action lawsuits, and a central symbol in Americ...

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Bibliographic Details
Main Author: Massengill, Rebekah Peeples, 1975-
Format: eBook
Language:English
Published: New York New York University Press, [2013]
Subjects:
Wal-Mart (Firm)
Retail trade.
Marketing > Moral and ethical aspects.
Marketing > Political aspects.
BUSINESS & ECONOMICS > Industries > Retailing.
SOCIAL SCIENCE > Sociology > General.
EBSCO eBooks
Electronic books.
Online Access:EBSCOhost
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Table of Contents:
  • Acknowledgments
  • Preface
  • Why should we care about the Wal-Mart debate?
  • Constructing moral markets
  • Contextualizing the Wal-Mart wars
  • Competing frameworks for market morality
  • Individuals and communities
  • Thrift and benevolence
  • Freedom and fairness
  • Market morality in media and politics
  • How Wal-Mart wins the war of words
  • Moral populism in the twenty-first century
  • Appendix: Methodology
  • Notes
  • Bibliography
  • Index
  • About the author.

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