Infiltrating healthcare how marketing works underground to influence nurses
It was once common for pharmaceutical companies and medical device makers to treat doctors to lavish vacations or give them new cars; companies would do virtually anything to buy influence so that their medications or devices would be used in a doctor's office or hospital. But with growing publ...
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| Format: | eBook |
| Language: | English |
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Baltimore
Johns Hopkins University Press,
2018.
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Invisible influence : marketing and the most trusted profession
- From sales to service : becoming strategically invisible
- "The perfect friend" : building relationships and becoming indispensable
- The 'as-if' world of nursing practice : nurses, marketing and making decisions
- The "rules of engagement" : creating a moral space within healthcare
- Marketing to nurses matters : how to address commercial influence in healthcare.