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02935cam a22005538i 4500 |
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koha001012953 |
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OCoLC |
| 005 |
20250222065944.0 |
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m d |
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cr ||||||||||| |
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180312s2018 mdu ob 001 0 eng |
| 010 |
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|a 2018012170
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| 035 |
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|a koha001012953
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| 040 |
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|a DLC
|b eng
|e rda
|c DLC
|d OCLCO
|d OCLCQ
|d OCLCF
|d N$T
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| 020 |
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|a 9781498576499
|q (electronic bk.)
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| 020 |
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|a 1498576494
|q (electronic bk.)
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| 020 |
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|z 9781498576482
|q (cloth ;
|q alk. paper)
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| 042 |
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|a pcc
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| 050 |
1 |
0 |
|a TK5105.8868.Y68
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| 072 |
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7 |
|a BUS
|x 070060
|2 bisacsh
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7 |
|a TEC
|x 041000
|2 bisacsh
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0 |
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|a 384.3/3
|2 23
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|a MAIN
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4 |
|a The audience and business of YouTube and online videos
|c edited by Louisa Ha.
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|a 1806
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1 |
|a Lanham
|b Lexington Books,
|c 2018.
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| 300 |
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|a 1 online resource.
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0 |
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|a Lexington studies in communication and storytelling
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|a Includes bibliographical references and index.
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0 |
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|a YouTube as a global online video portal and an alternative to TV / Louisa Ha -- Users and non-users of YouTube and online video services / Mohammad Abuljadail -- What do digital natives watch on YouTube? / Alyssa Fisher and Louisa Ha -- How digital natives watch online videos : digital divide and media devices / Louisa Ha -- YouTube product review videos as EWOM / Nicky Chang Bi -- Comments on YouTube product review videos / Xiaoli Wen -- YouTube and other social media / Fiouna Ruonan Zhang and Nicky Chang Bi -- Brand videos on YouTube / Alyssa Fisher -- Sponsored videos on YouTube / Fiouna Ruonan Zhang -- Online video advertising viewership and avoidance on YouTube / Kisun Kim and Claire Youngnyo Joa -- Most popular YouTube channels / Louisa Ha -- Is YouTube Red the ultimate viewing experience and the future of online video audience research / Louisa Ha.
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|a Print version record and CIP data provided by publisher; resource not viewed.
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2 |
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|a YouTube (Firm)
|9 910671
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| 610 |
2 |
7 |
|a YouTube (Firm)
|2 fast
|0 (OCoLC)fst01669653
|9 910671
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| 653 |
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0 |
|a Mass media
|x Audiences.
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| 653 |
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|a Video recordings industry.
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| 653 |
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0 |
|a Internet videos
|x Economic aspects.
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| 653 |
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0 |
|a Internet users
|x Psychology.
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| 653 |
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7 |
|a Mass media
|x Audiences.
|2 fast
|0 (OCoLC)fst01011223
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| 653 |
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7 |
|a Video recordings industry.
|2 fast
|0 (OCoLC)fst01166514
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| 653 |
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7 |
|a BUSINESS & ECONOMICS / Industries / Media & Communications
|2 bisacsh
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| 653 |
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7 |
|a TECHNOLOGY & ENGINEERING / Telecommunications
|2 bisacsh
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| 655 |
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0 |
|a EBSCO eBooks
|9 905790
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| 655 |
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4 |
|a Electronic books.
|9 899821
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| 700 |
1 |
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|a Ha, Louisa,
|9 910672
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| 856 |
4 |
0 |
|3 EBSCOhost
|u https://www.lib.tsu.ru/limit/2023/EBSCO/1809835.pdf
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| 856 |
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|y Перейти в каталог НБ ТГУ
|u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1012953
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|a EBSCO eBooks
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| 999 |
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|c 1012953
|d 1012953
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