The audience and business of YouTube and online videos
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Lanham
Lexington Books,
2018.
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| Series: | Lexington studies in communication and storytelling
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- YouTube as a global online video portal and an alternative to TV / Louisa Ha
- Users and non-users of YouTube and online video services / Mohammad Abuljadail
- What do digital natives watch on YouTube? / Alyssa Fisher and Louisa Ha
- How digital natives watch online videos : digital divide and media devices / Louisa Ha
- YouTube product review videos as EWOM / Nicky Chang Bi
- Comments on YouTube product review videos / Xiaoli Wen
- YouTube and other social media / Fiouna Ruonan Zhang and Nicky Chang Bi
- Brand videos on YouTube / Alyssa Fisher
- Sponsored videos on YouTube / Fiouna Ruonan Zhang
- Online video advertising viewership and avoidance on YouTube / Kisun Kim and Claire Youngnyo Joa
- Most popular YouTube channels / Louisa Ha
- Is YouTube Red the ultimate viewing experience and the future of online video audience research / Louisa Ha.