Intentional marketing a practical guide for librarians
"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strat...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Lanham
Rowman & Littlefield,
[2018]
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| Series: | Practical guides for librarians ;
51. |
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"-- |
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| Physical Description: | 1 online resource (xviii, 169 pages) illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781538108499 1538108496 |