Intentional marketing a practical guide for librarians
"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strat...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Lanham
Rowman & Littlefield,
[2018]
|
| Series: | Practical guides for librarians ;
51. |
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03204cam a2200637 i 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20250222065946.0 | ||
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| 007 | cr ||||||||||| | ||
| 008 | 180728s2018 mdu ob 000 0 eng | ||
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| 015 | |a GBB8F0619 |2 bnb | ||
| 016 | 7 | |a 019004823 |2 Uk | |
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| 020 | |a 9781538108499 |q (ebook) | ||
| 020 | |a 1538108496 | ||
| 020 | |z 9781538108482 (pbk. : alk. paper) | ||
| 037 | |a 9781538108499 |b Ingram Content Group | ||
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| 060 | 4 | |a Z 716.3 |b O918i 2018 | |
| 072 | 7 | |a LAN |x 025000 |2 bisacsh | |
| 082 | 0 | 0 | |a 021.7 |2 23 |
| 049 | |a MAIN | ||
| 100 | 1 | |a Ottolenghi, Carol, |d 1959- |9 910789 | |
| 245 | 1 | 0 | |a Intentional marketing |b a practical guide for librarians |c Carol Ottolenghi. |
| 264 | 1 | |a Lanham |b Rowman & Littlefield, |c [2018] | |
| 300 | |a 1 online resource (xviii, 169 pages) |b illustrations | ||
| 490 | 1 | |a Practical guides for librarians ; |v 51 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Intentional marketing your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing. | |
| 520 | |a "User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 653 | 0 | |a Libraries |x Marketing. | |
| 653 | 0 | |a Libraries. | |
| 653 | 0 | |a Marketing. | |
| 653 | 1 | 2 | |a Libraries |
| 653 | 1 | 2 | |a Marketing |
| 653 | 6 | |a Bibliothèques. | |
| 653 | 6 | |a Marketing. | |
| 653 | 7 | |a libraries (buildings) |2 aat | |
| 653 | 7 | |a marketing. |2 aat | |
| 653 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 653 | 7 | |a Libraries |x Marketing. |2 fast |0 (OCoLC)fst00997415 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 830 | 0 | |a Practical guides for librarians ; |v 51. |9 910658 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/1858176.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013004 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1013004 |d 1013004 | ||
| 039 | |||