Intentional marketing a practical guide for librarians

Intentional marketing a practical guide for librarians

"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strat...

Полное описание

Библиографическая информация
Главный автор:	Ottolenghi, Carol, 1959-
Формат:	Электронная книга
Язык:	English
Публикация:	Lanham Rowman & Littlefield, [2018]
Серии:	Practical guides for librarians ; 51.
Предметы:	Libraries > Marketing. Libraries. Marketing. Libraries Marketing Bibliothèques. libraries (buildings) marketing. LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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