Intentional marketing a practical guide for librarians
"User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strat...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Lanham
Rowman & Littlefield,
[2018]
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| Series: | Practical guides for librarians ;
51. |
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Intentional marketing your library
- Cultivating your library's #1 stakeholder group and marketing force
- Adopt and adapt: marketing ideas come from everywhere
- Artifacts are not just for archeologists
- Branding, social media communications best practices
- Content is king! (and not just in social media)
- Digitizing with intent
- Using displays and exhibits to strut your (library's) stuff
- Outreach is just getting into their space
- Programming to market
- Spreading the word intentionally: word-of-mouth-marketing.