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02563cam a22005778i 4500 |
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koha001013114 |
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OCoLC |
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20250222065949.0 |
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m d |
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180604s2018 mdu ob 001 0 eng |
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|a 2018026923
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|a koha001013114
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|a DLC
|b eng
|e rda
|c DLC
|d OCLCO
|d OCLCF
|d OCLCQ
|d N$T
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|a 1498555918
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|a 9781498555913
|q (electronic bk.)
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|z 9781498555906
|q (cloth ;
|q alk. paper)
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|a pcc
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|a HD30.3
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|a BUS
|x 082000
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|a 658.4/5
|2 23
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|a MAIN
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|a Mattson, Craig E.,
|9 911006
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|a Rethinking communication in social business
|b how re-modeling communication keeps companies both social and entrepreneurial
|c Craig E. Mattson.
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|a 1808
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|a Lanham
|b Lexington Books,
|c [2018]
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|a 1 online resource.
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0 |
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|a Lexington studies in contemporary rhetoric
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|a Includes bibliographical references and index.
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|a Introduction: on making do and making good -- How to tell the company story (to share its mode) -- How to raise awareness (to create attendance) -- How to address complex audiences (to speed circulation) -- How to give a gift (to make a public) -- Epilogue: on being entrepreneurial with the social -- Bibliography -- Index -- About the author.
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|a Print version record and CIP data provided by publisher; resource not viewed.
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|a Communication in organizations.
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|a Social responsibility of business.
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|a Problem solving.
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| 653 |
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7 |
|a Communication in organizations.
|2 fast
|0 (OCoLC)fst00870217
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| 653 |
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7 |
|a Problem solving.
|2 fast
|0 (OCoLC)fst01077890
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| 653 |
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7 |
|a Social responsibility of business.
|2 fast
|0 (OCoLC)fst01122851
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| 653 |
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7 |
|a BUSINESS & ECONOMICS / Industrial Management
|2 bisacsh
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| 653 |
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7 |
|a BUSINESS & ECONOMICS / Management
|2 bisacsh
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| 653 |
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|a BUSINESS & ECONOMICS / Management Science
|2 bisacsh
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| 653 |
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|a BUSINESS & ECONOMICS / Organizational Behavior
|2 bisacsh
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| 655 |
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|a EBSCO eBooks
|9 905790
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| 655 |
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|a Electronic books.
|9 899821
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4 |
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|3 EBSCOhost
|u https://www.lib.tsu.ru/limit/2023/EBSCO/2029664.pdf
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| 856 |
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|y Перейти в каталог НБ ТГУ
|u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013114
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|a EBSCO eBooks
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| 999 |
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|c 1013114
|d 1013114
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