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001 koha001013114
003 OCoLC
005 20250222065949.0
006 m d
007 cr |||||||||||
008 180604s2018 mdu ob 001 0 eng
010 |a  2018026923 
035 |a koha001013114 
040 |a DLC  |b eng  |e rda  |c DLC  |d OCLCO  |d OCLCF  |d OCLCQ  |d N$T 
020 |a 1498555918 
020 |a 9781498555913  |q (electronic bk.) 
020 |z 9781498555906  |q (cloth ;  |q alk. paper) 
042 |a pcc 
050 1 0 |a HD30.3 
072 7 |a BUS  |x 082000  |2 bisacsh 
072 7 |a BUS  |x 041000  |2 bisacsh 
072 7 |a BUS  |x 042000  |2 bisacsh 
072 7 |a BUS  |x 085000  |2 bisacsh 
082 0 0 |a 658.4/5  |2 23 
049 |a MAIN 
100 1 |a Mattson, Craig E.,  |9 911006 
245 1 0 |a Rethinking communication in social business  |b how re-modeling communication keeps companies both social and entrepreneurial  |c Craig E. Mattson. 
263 |a 1808 
264 1 |a Lanham  |b Lexington Books,  |c [2018] 
300 |a 1 online resource. 
490 0 |a Lexington studies in contemporary rhetoric 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction: on making do and making good -- How to tell the company story (to share its mode) -- How to raise awareness (to create attendance) -- How to address complex audiences (to speed circulation) -- How to give a gift (to make a public) -- Epilogue: on being entrepreneurial with the social -- Bibliography -- Index -- About the author. 
588 0 |a Print version record and CIP data provided by publisher; resource not viewed. 
653 0 |a Communication in organizations. 
653 0 |a Social responsibility of business. 
653 0 |a Problem solving. 
653 7 |a Communication in organizations.  |2 fast  |0 (OCoLC)fst00870217 
653 7 |a Problem solving.  |2 fast  |0 (OCoLC)fst01077890 
653 7 |a Social responsibility of business.  |2 fast  |0 (OCoLC)fst01122851 
653 7 |a BUSINESS & ECONOMICS / Industrial Management  |2 bisacsh 
653 7 |a BUSINESS & ECONOMICS / Management  |2 bisacsh 
653 7 |a BUSINESS & ECONOMICS / Management Science  |2 bisacsh 
653 7 |a BUSINESS & ECONOMICS / Organizational Behavior  |2 bisacsh 
655 0 |a EBSCO eBooks  |9 905790 
655 4 |a Electronic books.  |9 899821 
856 4 0 |3 EBSCOhost  |u https://www.lib.tsu.ru/limit/2023/EBSCO/2029664.pdf 
856 |y Перейти в каталог НБ ТГУ  |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013114 
910 |a EBSCO eBooks 
999 |c 1013114  |d 1013114 
039