Rethinking communication in social business how re-modeling communication keeps companies both social and entrepreneurial
| Главный автор: | |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Lanham
Lexington Books,
[2018]
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| Серии: | Lexington studies in contemporary rhetoric
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
Оглавление:
- Introduction: on making do and making good
- How to tell the company story (to share its mode)
- How to raise awareness (to create attendance)
- How to address complex audiences (to speed circulation)
- How to give a gift (to make a public)
- Epilogue: on being entrepreneurial with the social
- Bibliography
- Index
- About the author.