Rethinking communication in social business how re-modeling communication keeps companies both social and entrepreneurial
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| Format: | eBook |
| Language: | English |
| Published: |
Lanham
Lexington Books,
[2018]
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| Series: | Lexington studies in contemporary rhetoric
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Introduction: on making do and making good
- How to tell the company story (to share its mode)
- How to raise awareness (to create attendance)
- How to address complex audiences (to speed circulation)
- How to give a gift (to make a public)
- Epilogue: on being entrepreneurial with the social
- Bibliography
- Index
- About the author.