Library marketing basics
Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Lanham, Maryland
Rowman & Littlefield,
[2019]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02752cam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | koha001013130 | ||
| 003 | OCoLC | ||
| 005 | 20250222065950.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 181217s2019 mdu ob 001 0 eng | ||
| 010 | |a 2018060095 | ||
| 035 | |a koha001013130 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCF |d N$T |d EBLCP |d YDX |d UKAHL |d OCLCQ |d BLOOM |d RWNLT |d LUN |d NLW |d KSU | ||
| 019 | |a 1096417498 |a 1167581135 |a 1274926192 | ||
| 020 | |a 9781538125816 |q (electronic book) | ||
| 020 | |a 1538125811 |q (electronic book) | ||
| 020 | |z 9781442239623 |q (hardcover) | ||
| 020 | |z 144223962X |q (hardcover) | ||
| 020 | |z 9781442239630 | ||
| 020 | |z 1442239638 | ||
| 037 | |a 9781538125816 |b Ingram Content Group | ||
| 042 | |a pcc | ||
| 050 | 1 | 4 | |a Z716.3 |b .P65 2019eb |
| 072 | 7 | |a LAN |x 025000 |2 bisacsh | |
| 082 | 0 | 0 | |a 021.7 |2 23 |
| 049 | |a MAIN | ||
| 100 | 1 | |a Polger, Mark Aaron, |9 911034 | |
| 245 | 1 | 0 | |a Library marketing basics |c Mark Aaron Polger. |
| 264 | 1 | |a Lanham, Maryland |b Rowman & Littlefield, |c [2019] | |
| 300 | |a 1 online resource | ||
| 520 | |a Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What marketing really is -- Segmentation: identifying your target market -- Data drives decisions: understanding market research -- Creating your library marketing plan -- Campaigns: developing activities, events, and materials to promote your library -- Creating your own library brand -- Identifying library spaces as marketing opportunities -- Using the web to market the library -- Social media marketing -- Advocacy: an integral component of marketing your library. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on April 16, 2019). | |
| 506 | 1 | |a Legal Deposit; |c Only available on premises controlled by the deposit library and to one user at any one time; |e The Legal Deposit Libraries (Non-Print Works) Regulations (UK). |5 WlAbNL | |
| 653 | 0 | |a Libraries |x Marketing. | |
| 653 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 653 | 7 | |a Libraries |x Marketing. |2 fast |0 (OCoLC)fst00997415 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2070715.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013130 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1013130 |d 1013130 | ||
| 039 | |||