Library marketing basics
Library Marketing Basics is an accessible, step-by-step, easy to understand, and "hands on" resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
| Главный автор: | |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Lanham, Maryland
Rowman & Littlefield,
[2019]
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
Оглавление:
- What marketing really is
- Segmentation: identifying your target market
- Data drives decisions: understanding market research
- Creating your library marketing plan
- Campaigns: developing activities, events, and materials to promote your library
- Creating your own library brand
- Identifying library spaces as marketing opportunities
- Using the web to market the library
- Social media marketing
- Advocacy: an integral component of marketing your library.