Social media for communication and instruction in academic libraries

"This book examines using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. It also looks at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level"--

Bibliographic Details
Other Authors: Joe, Jennifer, 1985-, Knight, Elisabeth, 1961-
Format: eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global, [2019]
Subjects:
Online Access:EBSCOhost
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040 |a IGIGL  |b eng  |e rda  |c IGIGL  |d OCLCO  |d N$T 
020 |a 1522580980 
020 |a 9781522580980  |q (electronic bk.) 
020 |z 9781522580973  |q hardcover 
024 7 |a 10.4018/978-1-5225-8097-3  |2 doi 
050 4 |a Z674.75.S63  |b S633 2019e 
072 7 |a LAN  |x 025000  |2 bisacsh 
082 0 4 |a 025.5/2777  |2 23 
049 |a MAIN 
245 0 0 |a Social media for communication and instruction in academic libraries  |c Jennifer Joe and Elisabeth Knight, editors. 
264 1 |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)  |b IGI Global,  |c [2019] 
300 |a 1 online resource (27 PDFs (xxi, 319 pages)) 
504 |a Includes bibliographical references and index. 
505 0 |a Section 1. The history of social media in academic libraries. Chapter 1. Making social media more social: a literature review of academic libraries' engagement and connections through social media platforms ; Chapter 2. Social media and social networking in digital libraries -- Section 2. Areas of concern in the use of social media. Chapter 3. Finding your voice: developing a content strategy for social media that works! ; Chapter 4. Diversifying content across social media platforms ; Chapter 5. Assessing social media use in instruction and marketing ; Chapter 6. Is anybody out there?: using application statistics and web analytics to assess social media reach ; Chapter 7. Diversity and inclusion: how to avoid bias and social media blunders ; Chapter 8. Identifiable problems in social media: concerning legal awareness within academic libraries ; Chapter 9. Enhancing an academic library's social media presence using peer-to-peer marketing: the benefits of student content creators -- Section 3. Further examples of social media use. Chapter 10. "Is there anybody there?": engaging with open university distance learners ; Chapter 11. Using social media to enhance information literacy: the VCU libraries vetyoursources campaign ; Chapter 12. What's old is marketable: creating a social media plan for special collections and archives ; Chapter 13. Expanding the awareness and use of library collections through social media: a case study of the library of congress international collections social media program ; Chapter 14. Social media use in academic libraries: applications and implications in a developing country ; Chapter 15. No budget, no barriers: how academic branch libraries can make twitter work. 
520 3 |a "This book examines using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. It also looks at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level"--  |c Provided by publisher. 
588 |a Description based on title screen (IGI Global, viewed 03/14/2019). 
653 0 |a Online social networks  |x Library applications. 
653 0 |a Social media in education. 
653 0 |a Academic libraries  |x Marketing. 
653 0 |a Web applications in libraries. 
653 0 |a Libraries and the Internet. 
653 7 |a LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General  |2 bisacsh 
655 0 |a EBSCO eBooks  |9 905790 
655 4 |a Electronic books.  |9 899821 
700 1 |a Joe, Jennifer,  |d 1985-  |9 911035 
700 1 |a Knight, Elisabeth,  |d 1961-  |9 911036 
710 2 |a IGI Global,  |e publisher.  |9 899844 
856 4 0 |3 EBSCOhost  |u https://www.lib.tsu.ru/limit/2023/EBSCO/2084187.pdf 
856 |y Перейти в каталог НБ ТГУ  |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013131 
910 |a EBSCO eBooks 
999 |c 1013131  |d 1013131 
039