Multimodality disciplinary thoughts and the challenge of diversity

Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead,...

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Другие авторы: Wildfeuer, Janina, 1984-, Pflaeging, Jana, 1985-, Bateman, John A., Seizov, Ognyan, Tseng, Chiao-I, 1976-
Формат: Электронная книга
Язык:English
Публикация: Berlin ; Boston De Gruyter Mouton, [2019]
Предметы:
Online-ссылка:EBSCOhost
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020 |a 9783110608694  |q PDF 
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020 |a 3110608057  |q electronic book 
020 |a 9783110608052  |q (electronic bk.) 
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024 7 |a 10.1515/9783110608694  |2 doi 
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072 7 |a LAN009000  |2 bisacsh 
082 0 4 |a 302.2  |2 23 
049 |a MAIN 
245 0 0 |a Multimodality  |b disciplinary thoughts and the challenge of diversity  |c edited by Janina Wildfeuer, Jana Pflaeging, John Bateman, Ognyan Seizov, Chiao-I Tseng. 
264 1 |a Berlin ;  |a Boston  |b De Gruyter Mouton,  |c [2019] 
300 |a 1 online resource (332 pages) 
347 |a text file  |2 rda 
504 |a Includes bibliographical references and index. 
505 0 0 |t Frontmatter --  |t Preface and Acknowledgements --  |t Contents --  |t Part I: Introduction --  |t Multimodality: Disciplinary Thoughts and the Challenge of Diversity -- Introduction /  |r Wildfeuer, Janina / Pflaeging, Jana / Bateman, John A. / Seizov, Ognyan / Tseng, Chiao-I --  |t Part II: Disciplinary Thoughts --  |t Linguistic Multimodality -- Multimodal Linguistics: A State-of-the-Art Sketch /  |r Stöckl, Hartmut --  |t Making a Virtue of Material Values: Tactical and Strategic Benefits for Scaling Multimodal Analysis /  |r Thomas, Martin --  |t Towards a Discipline of Multimodality: Parallels to Mathematics and Linguistics and New Ways Forward /  |r O'Halloran, Kay L. / Tan, Sabine / Wignell, Peter / Wang, Rui / Chai, Kevin / Lange, Rebecca --  |t Part III: Diversity --  |t Multimodality as Challenge: YouTube Data in Linguistic Corpora /  |r Schmidt, Axel / Marx, Konstanze --  |t Class, Culture, and Conflict in the Edwardian Book Inscription: A Multimodal Ethnohistorical Approach /  |r O'Hagan, Lauren --  |t Cognitive Pathfinders: Highlighting Cross-Modal Interaction and the Orchestration of Memory in Comics /  |r Harnett, John --  |t Audio Description: A Multimodal Practice in Expansion /  |r Taylor, Christopher --  |t Narrative as a Mode of Communication: Comparing TV Format Adaptations with Multimodal and Narratological Approaches /  |r Larkey, Edward --  |t Learning Science through Generating Multimodal Digital Explanations: Contributions to Multimodality in Educational Practice /  |r Nielsen, Wendy / Jones, Pauline / Georgiou, Helen / Turney, Annette / Macken-Horarik, Mary --  |t Video Games and Multimodality: Exploring Interfaces and Analyzing Video Screens Using the GeM Model /  |r Stamenković, Dušan / Jaćević, Milan --  |t Part IV: More Disciplinary Thoughts --  |t Afterword: Legitimating Multimodality /  |r Bateman, John A. --  |t List of Contributors --  |t Index 
520 |a Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study. -- Provided by publisher 
588 |a Description based on online resource; title from digital title page (viewed on December 09, 2019). 
653 0 |a Modality (Linguistics) 
653 0 |a Communication  |x Methodology. 
653 4 |a Kommunikationsforschung. 
653 4 |a Kommunikationstheorie. 
653 4 |a Multimodalität. 
653 4 |a Semiotik. 
653 4 |a communication research. 
653 4 |a communication theory. 
653 4 |a multimodality. 
653 4 |a semiotics. 
653 7 |a Communication  |x Methodology.  |2 fast  |0 (OCoLC)fst00869976 
653 7 |a Modality (Linguistics)  |2 fast  |0 (OCoLC)fst01024349 
655 0 |a EBSCO eBooks  |9 905790 
655 4 |a Electronic books.  |9 899821 
700 1 |a Wildfeuer, Janina,  |d 1984-  |9 911330 
700 1 |a Pflaeging, Jana,  |d 1985-  |9 911331 
700 1 |a Bateman, John A.,  |9 911332 
700 1 |a Seizov, Ognyan.,  |9 911333 
700 1 |a Tseng, Chiao-I,  |d 1976-  |9 911334 
856 4 0 |3 EBSCOhost  |u https://www.lib.tsu.ru/limit/2023/EBSCO/2317403.pdf 
856 |y Перейти в каталог НБ ТГУ  |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013280 
910 |a EBSCO eBooks 
999 |c 1013280  |d 1013280 
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