Multimodality disciplinary thoughts and the challenge of diversity

Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead,...

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Bibliographic Details
Other Authors: Wildfeuer, Janina, 1984-, Pflaeging, Jana, 1985-, Bateman, John A., Seizov, Ognyan, Tseng, Chiao-I, 1976-
Format: eBook
Language:English
Published: Berlin ; Boston De Gruyter Mouton, [2019]
Subjects:
Online Access:EBSCOhost
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Table of Contents:
  • Frontmatter
  • Preface and Acknowledgements
  • Contents
  • Part I: Introduction
  • Multimodality: Disciplinary Thoughts and the Challenge of Diversity
  • Introduction / Wildfeuer, Janina / Pflaeging, Jana / Bateman, John A. / Seizov, Ognyan / Tseng, Chiao-I
  • Part II: Disciplinary Thoughts
  • Linguistic Multimodality
  • Multimodal Linguistics: A State-of-the-Art Sketch / Stöckl, Hartmut
  • Making a Virtue of Material Values: Tactical and Strategic Benefits for Scaling Multimodal Analysis / Thomas, Martin
  • Towards a Discipline of Multimodality: Parallels to Mathematics and Linguistics and New Ways Forward / O'Halloran, Kay L. / Tan, Sabine / Wignell, Peter / Wang, Rui / Chai, Kevin / Lange, Rebecca
  • Part III: Diversity
  • Multimodality as Challenge: YouTube Data in Linguistic Corpora / Schmidt, Axel / Marx, Konstanze
  • Class, Culture, and Conflict in the Edwardian Book Inscription: A Multimodal Ethnohistorical Approach / O'Hagan, Lauren
  • Cognitive Pathfinders: Highlighting Cross-Modal Interaction and the Orchestration of Memory in Comics / Harnett, John
  • Audio Description: A Multimodal Practice in Expansion / Taylor, Christopher
  • Narrative as a Mode of Communication: Comparing TV Format Adaptations with Multimodal and Narratological Approaches / Larkey, Edward
  • Learning Science through Generating Multimodal Digital Explanations: Contributions to Multimodality in Educational Practice / Nielsen, Wendy / Jones, Pauline / Georgiou, Helen / Turney, Annette / Macken-Horarik, Mary
  • Video Games and Multimodality: Exploring Interfaces and Analyzing Video Screens Using the GeM Model / Stamenković, Dušan / Jaćević, Milan
  • Part IV: More Disciplinary Thoughts
  • Afterword: Legitimating Multimodality / Bateman, John A.
  • List of Contributors
  • Index