Management and economics of communication

Management and economics of communication

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provi...

Полное описание

Библиографическая информация
Другие авторы:	Rimscha, Bjørn von, 1978-
Формат:	Электронная книга
Язык:	English
Публикация:	Berlin ; Boston Walter de Gruyter GmbH, [2020]
Серии:	Handbooks of communication science ; v. 30.
Предметы:	Communication. Communication > Economic aspects. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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