Management and economics of communication
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provi...
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Berlin ; Boston
Walter de Gruyter GmbH,
[2020]
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| Серии: | Handbooks of communication science ;
v. 30. |
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| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |