New Communication Approaches in the Digitalized World
The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digita...
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne
Cambridge Scholars Publisher,
2020.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03454cam a2200433Ki 4500 | ||
|---|---|---|---|
| 001 | koha001013392 | ||
| 003 | OCoLC | ||
| 005 | 20250222065959.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 200613t20202020enk o 000 0 eng d | ||
| 035 | |a koha001013392 | ||
| 040 | |a YDX |b eng |e rda |c YDX |d EBLCP |d UKAHL |d N$T |d YDXIT | ||
| 019 | |a 1157476614 |a 1158214610 | ||
| 020 | |a 1527554228 |q electronic book | ||
| 020 | |a 9781527554221 |q electronic book | ||
| 020 | |z 1527550508 | ||
| 020 | |z 9781527550506 | ||
| 050 | 4 | |a P96.T42 |b E73 2020 | |
| 082 | 0 | 4 | |a 302.23/1 |2 23 |
| 049 | |a MAIN | ||
| 100 | 1 | |a Erciş, Mehmet Serdar. |9 911568 | |
| 245 | 1 | 0 | |a New Communication Approaches in the Digitalized World |c edited by Mehmet Serdar Erciş and Enes Emre Başar. |
| 264 | 1 | |a Newcastle upon Tyne |b Cambridge Scholars Publisher, |c 2020. | |
| 300 | |a 1 online resource (467 p.) | ||
| 505 | 0 | |a Intro -- Table of Contents -- Preface -- Digital Addiction -- Creating Experience in the Digital World -- Cultural Slavery in the Digital Age -- Managing Big Data Turbulence in the Industry World -- Artificial Intelligence in Communication Technologies -- Gender Differences in the Perception of Advertisements -- Artificial Intelligence-Assisted Programmatic Advertising -- Digital Marketing -- Conspicuous Consumption and Postmodern Identity in the Global Show Era -- The Use of Financial Reports in Terms of Communication and the Digital Communications Aspect | |
| 505 | 8 | |a Global Gender Construction of Social Media -- The Importance of Marketing Public Relations for "New" Consumers -- Discourse of Communication in the Digitalized World -- New Game Area in Competition of Brands by means of Digital Transformation -- Melodrama and News -- Use of Digital Materials in Education -- Digital Diplomacy -- Digital Media Literacy and Content Production in Social Media -- Comparison of Feedback Given to Social Media Accounts of News Agencies ın Turkey -- The Digitalization of Politics -- The Collective Intelligence and Its Use in the New Media | |
| 505 | 8 | |a Excellent Public Relations Criteria -- Transformation of the Relationship between Women and Technology -- The New Rising Trend of Social Media: Micro Fame -- Distance Education Applications in the Digitalized World -- Communicatıon Skills for Jobs in the Digital Era -- Social Customer Relationship Management -- The Role of E-Commerce in Green Marketing -- Digital Destiny -- New Advertisement Tools in the Digital Age -- Crisis Communications -- Modern Brand Ambassadors -- Contributors | |
| 520 | |a The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on September 01, 2020). | ||
| 653 | 0 | |a Communication |x Technological innovations. | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Başar, Enes Emre. |9 911569 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2493127.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013392 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1013392 |d 1013392 | ||
| 039 | |||