Integrated Marketing Communications in Risk and Crisis Contexts a Culture-Centered Approach

Integrated Marketing Communications in Risk and Crisis Contexts a Culture-Centered Approach

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, alon...

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Библиографическая информация
Главный автор:	Littlefield, Robert S.
Другие авторы:	Sellnow, Deanna D., Sellnow, Timothy L.
Формат:	Электронная книга
Язык:	English
Публикация:	Lanham, Maryland Lexington Books, [2021]
Серии:	Integrated marketing communication (Lanham, Md.)
Предметы:	Communication in marketing. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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