Empirical multimodality research methods, evaluations, implications

This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to i...

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Other Authors: Bateman, John A. (Editor), Boesen, Kristoffer Claussen, Ewerth, Ralph, Hiippala, Tuomo, Jiang, Zhanhao, Johannessen, Christian Mosbæk, Kang, Jiaping, Kessell, Angela, Kiaer, Jieun, Kim, Loli, Müller-Budack, Eric, Otto, Christian, Pflaeging, Jana (Editor), Rothenhöfer, Andreas, Stamenković, Dušan, Stöckl, Hartmut, Tvede, Mads Lomholt, Tversky, Barbara, Wildfeuer, Janina (Editor)
Format: eBook
Language:English
Published: Berlin ; Boston De Gruyter, [2021]
Subjects:
Online Access:EBSCOhost
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049 |a MAIN 
245 1 0 |a Empirical multimodality research  |b methods, evaluations, implications  |c ed. by Jana Pflaeging, Janina Wildfeuer, John A. Bateman. 
264 1 |a Berlin ;  |a Boston  |b De Gruyter,  |c [2021] 
300 |a 1 online resource (viii, 287 pages) 
347 |a text file 
347 |b PDF 
505 0 0 |t Frontmatter --  |t Preface and Acknowledgements --  |t Contents --  |t Part I: Introduction --  |t Empirical Multimodality Research: The State of Play --  |t Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections --  |t Dimensions of Materiality --  |t From Data to Patterns --  |t Thinking in Action --  |t Computational Approaches for the Interpretation of Image-Text Relations --  |t Part III: Empirical Inroads: Case Studies and Results --  |t "I can't see why you're laughing": Multimodal Analysis of Emotionalized Political Debate --  |t A Corpus-Based Approach to Color, Shape, and Typography in Logos --  |t Pixel Surgery and the Doctored Image --  |t Multimodal Discourse Analysis Based on the GeM Model --  |t Conventions in How Korean Films Mean --  |t An Empirical Multimodal Approach to Open-World Video Games --  |t List of Contributors --  |t Index 
520 |a This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality. 
546 |a In English. 
588 0 |a Online resource; title from PDF title page (publisher's Web site, viewed 27. Oct 2021). 
504 |a Includes bibliographical references and index. 
653 0 |a Modality (Linguistics) 
653 0 |a Communication  |x Psychological aspects. 
653 6 |a Modalité (Linguistique) 
653 6 |a Communication  |x Aspect psychologique. 
653 7 |a Communication  |x Psychological aspects.  |2 fast  |0 (OCoLC)fst00869986 
653 7 |a Modality (Linguistics)  |2 fast  |0 (OCoLC)fst01024349 
653 |a corpus analysis. 
653 |a digital humanities. 
653 |a empiricism. 
653 |a multimodality. 
655 0 |a EBSCO eBooks  |9 905790 
655 4 |a Electronic books.  |9 899821 
700 1 |a Bateman, John A.  |4 edt  |9 912441 
700 1 |a Boesen, Kristoffer Claussen  |9 912442 
700 1 |a Ewerth, Ralph  |9 912443 
700 1 |a Hiippala, Tuomo  |9 912444 
700 1 |a Jiang, Zhanhao  |9 912445 
700 1 |a Johannessen, Christian Mosbæk  |9 912446 
700 1 |a Kang, Jiaping  |9 912447 
700 1 |a Kessell, Angela  |9 912448 
700 1 |a Kiaer, Jieun  |9 912449 
700 1 |a Kim, Loli  |9 912450 
700 1 |a Müller-Budack, Eric  |9 912451 
700 1 |a Otto, Christian  |9 448938 
700 1 |a Pflaeging, Jana  |4 edt  |9 912452 
700 1 |a Rothenhöfer, Andreas  |9 912453 
700 1 |a Stamenković, Dušan  |9 912454 
700 1 |a Stöckl, Hartmut  |9 912455 
700 1 |a Tvede, Mads Lomholt  |9 912456 
700 1 |a Tversky, Barbara  |9 912457 
700 1 |a Wildfeuer, Janina  |4 edt  |9 912458 
856 4 0 |3 EBSCOhost  |u https://www.lib.tsu.ru/limit/2023/EBSCO/3290795.pdf 
856 |y Перейти в каталог НБ ТГУ  |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013754 
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