Empirical multimodality research methods, evaluations, implications

Empirical multimodality research methods, evaluations, implications

This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to i...

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Bibliographic Details
Other Authors: Bateman, John A. (Editor), Boesen, Kristoffer Claussen, Ewerth, Ralph, Hiippala, Tuomo, Jiang, Zhanhao, Johannessen, Christian Mosbæk, Kang, Jiaping, Kessell, Angela, Kiaer, Jieun, Kim, Loli, Müller-Budack, Eric, Otto, Christian, Pflaeging, Jana (Editor), Rothenhöfer, Andreas, Stamenković, Dušan, Stöckl, Hartmut, Tvede, Mads Lomholt, Tversky, Barbara, Wildfeuer, Janina (Editor)
Format: eBook
Language:English
Published: Berlin ; Boston De Gruyter, [2021]
Subjects:
Modality (Linguistics)
Communication > Psychological aspects.
Modalité (Linguistique)
Communication > Aspect psychologique.
corpus analysis.
digital humanities.
empiricism.
multimodality.
EBSCO eBooks
Electronic books.
Online Access:EBSCOhost
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Table of Contents:
  • Frontmatter
  • Preface and Acknowledgements
  • Contents
  • Part I: Introduction
  • Empirical Multimodality Research: The State of Play
  • Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections
  • Dimensions of Materiality
  • From Data to Patterns
  • Thinking in Action
  • Computational Approaches for the Interpretation of Image-Text Relations
  • Part III: Empirical Inroads: Case Studies and Results
  • "I can't see why you're laughing": Multimodal Analysis of Emotionalized Political Debate
  • A Corpus-Based Approach to Color, Shape, and Typography in Logos
  • Pixel Surgery and the Doctored Image
  • Multimodal Discourse Analysis Based on the GeM Model
  • Conventions in How Korean Films Mean
  • An Empirical Multimodal Approach to Open-World Video Games
  • List of Contributors
  • Index

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