Journalism and Media Convergence
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin
De Gruyter,
2013.
|
| Series: | Media Convergence / Medienkonvergenz.
|
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Part 1: Quality Journalism under Pressure; Journalism and media convergence. An introduction; Killing journalism? The economics of media convergence; From "the end of advertising as we know it" to "beyond content"? Changes in advertising and the impact on journalistic media; Part 2: Financing Journalism in the Future; More money from media consumers. Paid content and the German newspaper case; Investing in "return on political income". How the tageszeitung was saved from bankruptcy; The promise and threat of foundation-funded journalism. A critical examination of three case studies.
- Resisting crisis rhetoric in financing journalism. A managerial and customer oriented standpointPart 3: PR, Journalism, and Convergence; Exercising public influence. The interdependent system of public relations and journalism; A changing interplay? Public relations and journalism in a converging media world; Journalists know little about spin doctors: This is the problem! How the news agenda is infiltrated by hidden propaganda; Part 4: Search Engines and Social Media; Competition or complementarity? Journalism, social network sites, and news search engines.
- Crowdsourcing is nothing new. Professional journalists are still needed to determine what is newsJournalists must rethink their roles Social media
- an opportunity for newsrooms comes with obligation; Part 5: Conclusions; Journalism's neglected self-inspection Final remarks; Bibliography; Authors and editors.