Corporate social responsibility and strategic market positioning for organizational success
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey
IGI Global, Business Science Reference,
[2019]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- |
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| Physical Description: | 1 online resource (xvi, 301 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522554103 1522554106 |
| ISSN: | 2327-5502 |