Corporate social responsibility and strategic market positioning for organizational success
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical...
| Другие авторы: | , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey
IGI Global, Business Science Reference,
[2019]
|
| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03911cam a2200565Ii 4500 | ||
|---|---|---|---|
| 001 | koha001013951 | ||
| 003 | OCoLC | ||
| 005 | 20250222070018.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 180622t20192019pau ob 001 0 eng d | ||
| 035 | |a koha001013951 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d YDX |d WAU |d CNO | ||
| 020 | |a 9781522554103 |q (electronic book) | ||
| 020 | |a 1522554106 |q (electronic book) | ||
| 020 | |z 9781522554097 |q (hardcover) | ||
| 020 | |z 1522554092 |q (hardcover) | ||
| 050 | 4 | |a HD60 |b .C6938 2019eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.4/08 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Corporate social responsibility and strategic market positioning for organizational success |c Carlton Brown, Uzoechi Nwagbara, [editors]. |
| 264 | 1 | |a Hershey |b IGI Global, Business Science Reference, |c [2019] | |
| 300 | |a 1 online resource (xvi, 301 pages) | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, |x 2327-5502 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. CSR and PSR diversity engagement among ethnic minority businesses (EMB) within the UK / Carlton Brown -- 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) / Dave Thomas -- 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication / Melis Kaytaz Yigit, Özge Kirezli -- 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? / Salim Sheikh -- 5. The role of technology acceptance model in strengthening business positioning / Emeka Smart Oruh -- 6. Corporate social responsibility as a strategy in a self-service shop s-mart : a critical analysis / José G. Vargas-Hernández, César Alejandro Polo-Navarro -- 7. Sustainability strategies for software development firms / Arunasalam Sambhanthan -- 8. The business of business is business through social integration / Purna Prabhakar Nandamuri, Mukesh Kumar Mishra, Vijayudu Gnanamkonda -- 9. The concept of green marketing / Mertcan Tascioglu. | |
| 520 | |a "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 653 | 0 | |a Social responsibility of business. | |
| 653 | 0 | |a Success in business. | |
| 653 | 7 | |a Social responsibility of business. |2 fast |0 (OCoLC)fst01122851 | |
| 653 | 7 | |a Success in business. |2 fast |0 (OCoLC)fst01137062 | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Brown, Carlton, |d 1986- |9 912846 | |
| 700 | 1 | |a Nwagbara, Uzoechi, |9 912847 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/1836343.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013951 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1013951 |d 1013951 | ||
| 039 | |||