Corporate social responsibility and strategic market positioning for organizational success
"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey
IGI Global, Business Science Reference,
[2019]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- 1. CSR and PSR diversity engagement among ethnic minority businesses (EMB) within the UK / Carlton Brown
- 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) / Dave Thomas
- 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication / Melis Kaytaz Yigit, Özge Kirezli
- 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? / Salim Sheikh
- 5. The role of technology acceptance model in strengthening business positioning / Emeka Smart Oruh
- 6. Corporate social responsibility as a strategy in a self-service shop s-mart : a critical analysis / José G. Vargas-Hernández, César Alejandro Polo-Navarro
- 7. Sustainability strategies for software development firms / Arunasalam Sambhanthan
- 8. The business of business is business through social integration / Purna Prabhakar Nandamuri, Mukesh Kumar Mishra, Vijayudu Gnanamkonda
- 9. The concept of green marketing / Mertcan Tascioglu.