Smart marketing with the internet of things
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey
Business Science Reference,
[2019]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02649cam a2200517Ii 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20250222070018.0 | ||
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| 020 | |a 9781522557647 |q (electronic bk.) | ||
| 020 | |a 1522557644 |q (electronic bk.) | ||
| 020 | |z 9781522557630 | ||
| 020 | |z 1522557636 | ||
| 050 | 4 | |a HF5415.1265 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
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| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Smart marketing with the internet of things |c Dora Simoes, Belem Barbosa, and Sandra Filipe, editors. |
| 264 | 1 | |a Hershey |b Business Science Reference, |c [2019] | |
| 300 | |a 1 online resource. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Real-time notifications : marketing applied to the internet of things -- Integrating gamification principles into marketing strategies : from education to mobile apps to entrepreneurial start-ups -- How to improve the acceptance of the internet of things and smart connected objects? -- Some business trends and marketing strategies in the iot era -- Instant messaging chat bot : your new best friend? -- Are millennials ready for the internet of things? -- Data-driven mall advertising. | |
| 520 | |a "This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- |c Provided by publisher. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (EBSCO, viewed June 22, 2018). | |
| 653 | 0 | |a Internet marketing. | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Simoes, Dora, |d 1970- |9 912849 | |
| 700 | 1 | |a Barbosa, Belem, |d 1971- |9 912850 | |
| 700 | 1 | |a Filipe, Sandra, |d 1973- |9 912851 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/1836347.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013952 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1013952 |d 1013952 | ||
| 039 | |||