Smart marketing with the internet of things
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--
| Другие авторы: | , , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey
Business Science Reference,
[2019]
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
Оглавление:
- Real-time notifications : marketing applied to the internet of things
- Integrating gamification principles into marketing strategies : from education to mobile apps to entrepreneurial start-ups
- How to improve the acceptance of the internet of things and smart connected objects?
- Some business trends and marketing strategies in the iot era
- Instant messaging chat bot : your new best friend?
- Are millennials ready for the internet of things?
- Data-driven mall advertising.