Optimizing millennial consumer engagement with mood analysis
"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey
Business Science Reference,
[2019]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Role of consumer mood analysis in buying guitars : an exploratory study amongst semi-professionals and professionals in semi-metro cities
- Understanding how behavior plays a role in purchasing dog food in bombay
- Consumer buying behaviour of budding musicians between 15 to 25 purchasing guitars in pune
- A study on consumer satisfaction towards apple smartwatches : smartwatch market overview
- Understanding the mood of international millennials towards india
- The impact of indian consumer's mood on their perception for the jewellery brand tanishq
- A comparative sentiment analysis of digital vs smartphone camera buyers
- An empirical exploration on the impact of brand fandom in the mind and mood of millennial through social media.