Application of gaming in new media marketing
"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also...
| Другие авторы: | , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
Business Science Reference,
[2019]
|
| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02239nam a2200517Ki 4500 | ||
|---|---|---|---|
| 001 | koha001013966 | ||
| 003 | OCoLC | ||
| 005 | 20250222070018.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 180816s2019 pau o 000 0 eng d | ||
| 035 | |a koha001013966 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T | ||
| 020 | |a 9781522560654 |q (electronic bk.) | ||
| 020 | |a 1522560653 |q (electronic bk.) | ||
| 020 | |z 9781522560647 | ||
| 020 | |z 1522560645 | ||
| 050 | 4 | |a HF5415.1265 |b .A67 2019eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/72015193 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Application of gaming in new media marketing |c Pratika Mishra and Swati Oberoi Dham, editors. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, |c [2019] | |
| 300 | |a 1 online resource. | ||
| 520 | |a "This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also explores the role of gaming and new media marketing"-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 653 | 0 | |a Internet marketing. | |
| 653 | 0 | |a Internet games. | |
| 653 | 7 | |a Internet games. |2 fast |0 (OCoLC)fst00977244 | |
| 653 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Mishra, Pratika, |d 1981- |9 912877 | |
| 700 | 1 | |a Dham, Swati Oberoi, |d 1983- |9 912878 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/1869080.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013966 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1013966 |d 1013966 | ||
| 039 | |||