Advanced methodologies and technologies in media and communications

"This book provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the...

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Bibliographic Details
Other Authors: Khosrow-Pour, Mehdi, 1951-
Format: eBook
Language:English
Published: Hershey, PA Information Science Reference, [2019]
Series:Advances in multimedia and interactive technologies (AMIT) book series.
Subjects:
Online Access:EBSCOhost
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Description
Summary:"This book provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society"--
Physical Description:1 online resource (xviii, 752 pages) illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781522576020
1522576029
ISSN:2327-9303