Handbook of research on entrepreneurship and marketing for global reach in the digital economy
"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innov...
| Другие авторы: | , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
Business Science Reference,
[2019]
|
| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02461nam a2200541Ki 4500 | ||
|---|---|---|---|
| 001 | koha001013978 | ||
| 003 | OCoLC | ||
| 005 | 20250222070019.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 181004s2019 pau o 000 0 eng d | ||
| 035 | |a koha001013978 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T | ||
| 020 | |a 9781522563082 |q (electronic bk.) | ||
| 020 | |a 1522563083 |q (electronic bk.) | ||
| 020 | |z 9781522563075 | ||
| 020 | |z 1522563075 | ||
| 050 | 4 | |a HF5548.32 |b .H358 2019eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Handbook of research on entrepreneurship and marketing for global reach in the digital economy |c Luisa Cagica Carvalho and Pedro Isaias, editors. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, |c [2019] | |
| 300 | |a 1 online resource. | ||
| 520 | |a "This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses innovative studies as key developments such as digital marketing, digital entrepreneurship, e-Business, e-Commerce, and social networks"-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 653 | 0 | |a Electronic commerce. | |
| 653 | 0 | |a Internet marketing. | |
| 653 | 0 | |a Entrepreneurship. | |
| 653 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 653 | 7 | |a Entrepreneurship. |2 fast |0 (OCoLC)fst00912787 | |
| 653 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Carvalho, Luisa Cagica, |d 1970- |9 912892 | |
| 700 | 1 | |a Isaias, Pedro, |9 447634 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/1906735.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1013978 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1013978 |d 1013978 | ||
| 039 | |||