Knowledge-driven innovation in start-ups and SMEs emerging research and opportunities

"This book addresses several topics in the discipline of business articulated with the discipline of innovation. It presents a new approach for innovation process for start-ups, providing information about all steps that must be followed. It also presents a method for evaluating the time of the...

Full description

Bibliographic Details
Main Author: Sousa, Joana Coutinho de, 1986-
Other Authors: Gaspar, Jorge, 1973-
Format: eBook
Language:English
Published: Hershey PA Business Science Reference (an imprint of IGI Global), [2019]
Series:Advances in business strategy and competitive advantage.
Subjects:
Online Access:EBSCOhost
Перейти в каталог НБ ТГУ
Table of Contents:
  • Introduction
  • Innovation
  • Start
  • Develop
  • Business plan
  • Go-to-market
  • In the future
  • Solutions and recommendations
  • Future research directions
  • Conclusion.