Linking cultural dimensions and CSR communication emerging research and opportunities
"This book proposes an extension of existing studies that explore the link between CSR and cultural dimensions and demonstrate that cultural dimensions and CSR communication are independent on corporate websites. It also offers guidelines to implement culturally congruent websites and to measur...
| Главный автор: | |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global, Business Science Reference (an imprint of IGI Global),
[2019]
|
| Серии: | Advances in business strategy and competitive advantage.
|
| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "This book proposes an extension of existing studies that explore the link between CSR and cultural dimensions and demonstrate that cultural dimensions and CSR communication are independent on corporate websites. It also offers guidelines to implement culturally congruent websites and to measure the degree of cultural adaptation"-- |
|---|---|
| Объем: | 1 online resource (xxiii, 169 pages). |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 9781522579472 1522579478 9781522579489 1522579486 |