Leveraging computer-mediated marketing environments
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference,
[2019]
|
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02453nam a2200553Ki 4500 | ||
|---|---|---|---|
| 001 | koha001014040 | ||
| 003 | OCoLC | ||
| 005 | 20250222070021.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190125s2019 pau o 000 0 eng d | ||
| 035 | |a koha001014040 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T | ||
| 020 | |a 9781522573456 |q (electronic bk.) | ||
| 020 | |a 1522573453 |q (electronic bk.) | ||
| 020 | |z 9781522573449 | ||
| 020 | |z 1522573445 | ||
| 050 | 4 | |a HF5415.1265 |b .L4648 2019eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Leveraging computer-mediated marketing environments |c Gordon Bowen and Wilson Ozuem, editors. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, |c [2019] | |
| 300 | |a 1 online resource. | ||
| 520 | |a "This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management"-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 653 | 0 | |a Internet marketing |x Social aspects. | |
| 653 | 0 | |a Online social networks. | |
| 653 | 0 | |a Social media. | |
| 653 | 0 | |a Marketing |x Social aspects. | |
| 653 | 7 | |a Marketing |x Social aspects. |2 fast |0 (OCoLC)fst01010246 | |
| 653 | 7 | |a Online social networks. |2 fast |0 (OCoLC)fst01741311 | |
| 653 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Bowen, Gordon, |d 1950- |9 912995 | |
| 700 | 1 | |a Ozuem, Wilson, |d 1974- |9 912996 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2007185.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014040 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014040 |d 1014040 | ||
| 039 | |||