Leveraging computer-mediated marketing environments
"This book discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. It also examines the relevant roles of online co...
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference,
[2019]
|
| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |