Integrated marketing communications, strategies, and tactical operations in sports organizations
"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global,
[2019]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"-- |
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| Physical Description: | 1 online resource (23 PDFs (xix, 325 pages)) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1522576185 9781522576181 |