Integrated marketing communications, strategies, and tactical operations in sports organizations

Integrated marketing communications, strategies, and tactical operations in sports organizations

"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--

Bibliographic Details
Other Authors:	Alonso Dos Santos, Manuel, 1981-
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) IGI Global, [2019]
Subjects:	Communication in marketing. Marketing > Technological innovations. Sports administration. GAMES / Gambling / Sports SPORTS & RECREATION / Business Aspects SPORTS & RECREATION / Essays SPORTS & RECREATION / History SPORTS & RECREATION / Reference TRAVEL / Special Interest / Sports EBSCO eBooks Electronic books.
Online Access:	EBSCOhost Перейти в каталог НБ ТГУ

Description
Summary:	"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--
Physical Description:	1 online resource (23 PDFs (xix, 325 pages))
Bibliography:	Includes bibliographical references and index.
ISBN:	1522576185 9781522576181