Integrated marketing communications, strategies, and tactical operations in sports organizations
"This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"--
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
IGI Global,
[2019]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03774cam a2200577Mi 4500 | ||
|---|---|---|---|
| 001 | koha001014056 | ||
| 003 | OCoLC | ||
| 005 | 20250222070022.0 | ||
| 006 | m e d | ||
| 007 | cr bn||||m|||a | ||
| 008 | 190131s2019 pau fob 001 0 eng d | ||
| 035 | |a koha001014056 | ||
| 040 | |a IGIGL |b eng |e rda |c IGIGL |d OCLCO |d N$T | ||
| 020 | |a 1522576185 | ||
| 020 | |a 9781522576181 |q (electronic bk.) | ||
| 020 | |z 9781522576174 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-5225-7617-4 |2 doi | |
| 050 | 4 | |a HF5415.123 |b .I5833 2019e | |
| 072 | 7 | |a GAM |x 004050 |2 bisacsh | |
| 072 | 7 | |a SPO |x 068000 |2 bisacsh | |
| 072 | 7 | |a SPO |x 012000 |2 bisacsh | |
| 072 | 7 | |a SPO |x 019000 |2 bisacsh | |
| 072 | 7 | |a SPO |x 033000 |2 bisacsh | |
| 072 | 7 | |a TRV |x 026080 |2 bisacsh | |
| 082 | 0 | 4 | |a 796.06/98 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Integrated marketing communications, strategies, and tactical operations in sports organizations |c Manuel Alonso Dos Santos, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |b IGI Global, |c [2019] | |
| 300 | |a 1 online resource (23 PDFs (xix, 325 pages)) | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. Communication and corporate social responsibility. Chapter 1. Decision factors in the strategy of sports sponsorship in Spain ; Chapter 2. Golden medals: the impact of individual social responsibility on sports corporate reputation -- Section 2. Management applied to sports companies and events. Chapter 3. Self-presentation, interaction, and marketing of Chinese athletes on social media: a study of men's national table tennis team ; Chapter 4. City marketing using sport events: the case of Pontevedra and two editions of the Spanish swimming master championship ; Chapter 5. An update on the marketing of the F1 Singapore Grand Prix Post 2014 ; Chapter 6. Boosting football club brands through museums: the experience of Mondo Milan -- Section 3. Experience and behavior in sporting events. Chapter 7. Getting supporter engagement in sports: the role of digital and mobile marketing in the Real Madrid F.C. ; Chapter 8. Relationship between satisfaction and social perception of the negative impacts of sporting events ; Chapter 9. Sport atmospherics' influence on the event experience ; Chapter 10. The intention of attending a sporting event through expectation disconfirmation and the effect of emotions ; Chapter 11. The marketing implications of up-and-coming sports and of official international sports rating systems. | |
| 520 | 3 | |a "This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry"-- |c Provided by publisher. | |
| 588 | |a Description based on title screen (IGI Global, viewed 01/31/2019). | ||
| 653 | 0 | |a Communication in marketing. | |
| 653 | 0 | |a Marketing |x Technological innovations. | |
| 653 | 0 | |a Sports administration. | |
| 653 | 7 | |a GAMES / Gambling / Sports |2 bisacsh | |
| 653 | 7 | |a SPORTS & RECREATION / Business Aspects |2 bisacsh | |
| 653 | 7 | |a SPORTS & RECREATION / Essays |2 bisacsh | |
| 653 | 7 | |a SPORTS & RECREATION / History |2 bisacsh | |
| 653 | 7 | |a SPORTS & RECREATION / Reference |2 bisacsh | |
| 653 | 7 | |a TRAVEL / Special Interest / Sports |2 bisacsh | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Alonso Dos Santos, Manuel, |d 1981- |9 913024 | |
| 710 | 2 | |a IGI Global, |e publisher. |9 899844 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2024060.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014056 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014056 |d 1014056 | ||
| 039 | |||