Consumer management in the Internet age how customers became managers in the modern workplace
| Главный автор: | |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Lanham
Lexington Books,
[2019]
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
Оглавление:
- Introduction: we're all managers now (and we're doing it for free)
- How the consumer was invented (and is being reinvented): a brief history of the consumer
- Yelp: working for pleasure (and to make others rich)
- Rate my professors: A's (and debt) for everyone!
- Conclusion.