International travel agency and tour operation management
"This book examines all aspects of travel agency and tour operation management as well as the latest methodologies, tools, and theories regarding tourism development and sustainability"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference,
[2019]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Emerging typology of tour operators and travel agencies: the Italian experience / Antonella Capriello, Sabina Riboldazzi
- E-marketing as a tool to achieve competitiveness in travel trade industry / Himanshu Malik
- Impact of consumer generated content (CCG) on travel related decision / Ankush Ambardar, Himanshu Malik
- Role, rules and regulations for global medical tourism facilitators / Anita Medhekar
- Travel agencies and tour operators at KidZania: a proactive and innovative approach / Hugues Seraphin, Frederic Dosquet
- Insights into South Africa's travel agency sector with respect to service quality / Vannie Naidoo
- E-marketing a tool to achieve competitiveness in travel trade industry / Himanshu Malik, Minky Sharma
- Innovation in international travel agency and tour operation management / Cigdem Unurlu
- New thinking in business models / Vikram Bansal
- The long run relationship between tourism and economic growth in Western Balkan countries: a panel co-integration analysis / Eglantina Hysa, Edit Gjergji.