Predicting trends and building strategies for consumer engagement in retail environments
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference,
[2019]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02391nam a2200553Ki 4500 | ||
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| 020 | |a 9781522578574 |q (electronic bk.) | ||
| 020 | |a 1522578579 |q (electronic bk.) | ||
| 020 | |z 9781522578567 | ||
| 020 | |z 1522578560 | ||
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| 245 | 0 | 0 | |a Predicting trends and building strategies for consumer engagement in retail environments |c Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, |c [2019] | |
| 300 | |a 1 online resource. | ||
| 520 | |a "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 653 | 0 | |a Retail trade. | |
| 653 | 0 | |a Consumer behavior. | |
| 653 | 0 | |a Marketing research. | |
| 653 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 653 | 7 | |a Marketing research. |2 fast |0 (OCoLC)fst01010284 | |
| 653 | 7 | |a Retail trade. |2 fast |0 (OCoLC)fst01096067 | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Granata, Giuseppe, |d 1965- |9 913117 | |
| 700 | 1 | |a Tartaglione, Andrea Moretta, |d 1971- |9 913118 | |
| 700 | 1 | |a Tsiakis, Theodosios, |d 1978- |9 913119 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2117117.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014111 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014111 |d 1014111 | ||
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