Myth in modern media management and marketing
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
| Другие авторы: | , , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey PA
Business Science Reference,
[2020]
|
| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- |
|---|---|
| Объем: | 1 online resource. |
| Библиография: | Includes bibliographical references. |
| ISBN: | 9781522591023 1522591028 |