Myth in modern media management and marketing
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey PA
Business Science Reference,
[2020]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03183nam a2200529Ki 4500 | ||
|---|---|---|---|
| 001 | koha001014126 | ||
| 003 | OCoLC | ||
| 005 | 20250222070024.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190520s2020 pau ob 000 0 eng d | ||
| 035 | |a koha001014126 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T | ||
| 020 | |a 9781522591023 |q (electronic bk.) | ||
| 020 | |a 1522591028 |q (electronic bk.) | ||
| 020 | |z 9781522591009 | ||
| 020 | |z 1522591001 | ||
| 020 | |z 9781522591016 | ||
| 020 | |z 152259101X | ||
| 050 | 4 | |a P96.M34 |b M98 2020eb | |
| 072 | 7 | |a BUS |x 070060 |2 bisacsh | |
| 072 | 7 | |a TEC |x 041000 |2 bisacsh | |
| 082 | 0 | 4 | |a 384.068 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Myth in modern media management and marketing |c Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors. |
| 264 | 1 | |a Hershey PA |b Business Science Reference, |c [2020] | |
| 300 | |a 1 online resource. | ||
| 520 | |a "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Blogosphere as an important feature of social media communication among millennials: myth or fact? / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C. Endong. | |
| 588 | 0 | |a Print version record. | |
| 653 | 0 | |a Mass media |x Management. | |
| 653 | 0 | |a Mass media |x Marketing. | |
| 653 | 7 | |a Mass media |x Management. |2 fast |0 (OCoLC)fst01011264 | |
| 653 | 7 | |a Mass media |x Marketing. |2 fast |0 (OCoLC)fst01011266 | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications |2 bisacsh | |
| 653 | 7 | |a TECHNOLOGY & ENGINEERING / Telecommunications |2 bisacsh | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Kreft, Jan, |9 913156 | |
| 700 | 1 | |a Kuczamer-Klopotowska, Sylwia, |d 1971- |9 913157 | |
| 700 | 1 | |a Kalinowska-Zeleznik, Anna, |d 1971- |9 913158 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2138836.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014126 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014126 |d 1014126 | ||
| 039 | |||