Handbook of research on narrative advertising
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference,
[2019]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 01987cam a2200469Ii 4500 | ||
|---|---|---|---|
| 001 | koha001014147 | ||
| 003 | OCoLC | ||
| 005 | 20250222070025.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190605s2019 pau ob 001 0 eng d | ||
| 035 | |a koha001014147 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T | ||
| 020 | |a 9781522597919 |q (electronic bk.) | ||
| 020 | |a 1522597913 |q (electronic bk.) | ||
| 020 | |z 9781522597902 | ||
| 020 | |z 1522597905 | ||
| 050 | 4 | |a HF5804 |b .H356 2019eb | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 659.101/4 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Handbook of research on narrative advertising |c Recep Yilmaz, editor. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, |c [2019] | |
| 300 | |a 1 online resource. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"-- |c Provided by publisher. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (EBSCO, viewed June 5, 2019). | |
| 653 | 0 | |a Advertising. | |
| 653 | 0 | |a Narration (Rhetoric) | |
| 653 | 0 | |a Storytelling in mass media. | |
| 653 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 653 | 7 | |a Narration (Rhetoric) |2 fast |0 (OCoLC)fst01032927 | |
| 653 | 7 | |a Storytelling in mass media. |2 fast |0 (OCoLC)fst01200993 | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Yilmaz, Recep, |9 913198 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2151187.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014147 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014147 |d 1014147 | ||
| 039 | |||