Global branding breakthroughs in research and practice
"This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference,
[2020]
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"-- |
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| Physical Description: | 1 online resource (2 volumes) |
| ISBN: | 9781522592839 1522592830 |