Global branding breakthroughs in research and practice
"This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--
| Corporate Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference,
[2020]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02633cam a2200517Ii 4500 | ||
|---|---|---|---|
| 001 | koha001014159 | ||
| 003 | OCoLC | ||
| 005 | 20250222070025.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190619s2020 pau o 000 0 eng d | ||
| 035 | |a koha001014159 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d GGVRL |d YDXIT | ||
| 020 | |a 9781522592839 |q electronic book | ||
| 020 | |a 1522592830 |q electronic book | ||
| 020 | |z 9781522592822 | ||
| 020 | |z 1522592822 | ||
| 050 | 4 | |a HF5415.1255 |b .G596 2020 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Global branding |b breakthroughs in research and practice |c [edited by] Information Resources Management Association. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, |c [2020] | |
| 300 | |a 1 online resource (2 volumes) | ||
| 520 | |a "This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"-- |c Provided by publisher. | ||
| 505 | 0 | |a Section 1. Brand equity -- section 2. Brand loyalty -- section 3. Brand management and customer engagement -- section 4. Brand preference and buying behavior -- section 5. Brand trust and reputation management -- section 6. Emotional brand attachment and brand personality -- section 7. Social media and online brand communities. | |
| 588 | |a Description based on online resource; title from digital title page (viewed on November 25, 2019). | ||
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a International business enterprises. | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 653 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 653 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 653 | 7 | |a International business enterprises. |2 fast |0 (OCoLC)fst00976774 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 710 | 2 | |a Information Resources Management Association, |e editor. |9 899846 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2166056.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014159 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014159 |d 1014159 | ||
| 039 | |||