Global branding breakthroughs in research and practice

Global branding breakthroughs in research and practice

"This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--

Библиографическая информация
Соавтор:	Information Resources Management Association (Редактор)
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, [2020]
Предметы:	Branding (Marketing) International business enterprises. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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