Green marketing as a positive driver toward business sustainability
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- |
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| Item Description: | "Premier reference source." |
| Physical Description: | 1 online resource. |
| ISBN: | 9781522595601 1522595600 |