Green marketing as a positive driver toward business sustainability
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03717cam a2200481Ki 4500 | ||
|---|---|---|---|
| 001 | koha001014166 | ||
| 003 | OCoLC | ||
| 005 | 20250222070025.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 190701s2020 pau o 000 0 eng d | ||
| 035 | |a koha001014166 | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d YDXIT | ||
| 020 | |a 9781522595601 |q electronic book | ||
| 020 | |a 1522595600 |q electronic book | ||
| 020 | |z 9781522595588 | ||
| 020 | |z 1522595589 | ||
| 020 | |z 9781522595595 | ||
| 020 | |z 1522595597 | ||
| 050 | 4 | |a HF5413 |b .G7256 2020 | |
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Green marketing as a positive driver toward business sustainability |c [edited by] Vannie Naidoo and Rahul Verma. |
| 264 | 1 | |a Hershey, PA |b IGI Global, Business Science Reference, |c [2020] | |
| 300 | |a 1 online resource. | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier reference source." | ||
| 505 | 0 | |a Antecedents of green consumerism / Aylin Caliskan, Yasar University, Turkey -- Green marketing without green washing need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer behaviour and its implications on brand marketing strategy : green consumer behaviour and its implications on brand marketing strategy / Catarina de Oliveira, School of Economics and Management, University of Minho, Portugal, Bruno Sousa, Polytechnic Institute of Cávado and Ave (IPCA), Portugal, Portugal -- Electronic banking- entry in the Indian banking scenario / Heena Arora, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu -- Natal, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations : the intellectual capital factor / Cristina Raluca Gh. Popescu, University of Craiova, University of Bucharest, The Bucharest University of Economic Studies, INCDPM, Romania -- A comparative study of green banking within private and public sector banks in India / Akanksha Choubey, Birla Institute of technology, Mesra, Ranchi, Noida campus, Meenakshi Sharma, Birla institute of technology, Mesra, Ranchi, Noida campus -- A study on the use of IMC tools in the swachh bharat abhiyan marketing campaign / Anagha Shukre, IMS Ghaziabad. India -- Adoption of green practices by highway tourism resorts in Haryana (India) / Lakhvinder Singh, Pt. C.L.S. Govt. P. G. College -- Consumer attitude towards green advertising : a Turkish sample / Esna Betül Bu?day, Hacettepe University. | |
| 520 | |a "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on July 30, 2019). | ||
| 653 | 0 | |a Green marketing |v Case studies. | |
| 653 | 7 | |a Green marketing. |2 fast |0 (OCoLC)fst00947617 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 7 | |a Case studies. |2 fast |0 (OCoLC)fst01423765 |9 900824 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Naidoo, Vannie, |d 1972- |9 913226 | |
| 700 | 1 | |a Verma, Rahul, |d 1989- |9 906126 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2177555.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014166 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014166 |d 1014166 | ||
| 039 | |||